Bon Iver - For Emma; Forever Ago
It was originally released back in 2006 with only 500 copies to go around but it has more recently been re-released and within a matter of weeks its popularity has been slowly exploding like a tiny universe of its own. Currently the itunes single of the week (Skinny Love) what once seemed like it might be a personal treasure to recommend to friends and strangers alike to reflect on them just how amazing my musical taste is can now be heard coming out of TVs, ipods and mobile phones the land over. There is nothing to me quite so depressing as having your newly discovered artist of the moment suddenly appearing in an ad break side by side with cornflakes and Veet leg wax, hammocked between 2 equally dull and painful segments of Hollyoaks +1 in the city.
Anyway, seeing as it could only be a matter of time before its playing on the jukebox in the Queen Vic or being covered by Amy Winehouse on Mark Ronson's next uninspiring album I thought I would urge you to listen now before it gets spoiled.
www.myspace.com/boniver
www.virb.com/boniver
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